Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best seller a blueprint for sound business practice. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. A new edition of the timeless business classic featured on Mad Menas fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. It is considered required reading in many advertising classes in the United States. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller.
Confessions of an Advertising Man is the distillation of all the O At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Or for me here it gave me the idea of a book giving a few guideline on how to manage your life professionaly. Book I : Confessions of an advertising man By David Ogilvy (self.alifexercise) submitted just now by alifexercise. Confessions of an Advertising Man is a 1963 book by David Ogilvy.
Idea : starting, managing and growing a publicity or marketing agency. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created.
Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture. Anyone aspiring to be a good manager in any kind of business should read … The Huffington Post " "I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year." Confessions of an Advertising Man by David Ogilvy . George Parker in Business Insider" "Required reading for anyone in business" Media Week We detest office politicians, toadies, bullies, and pompous asses. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. Page 1 of 1 Start over Page 1 of 1 Twitter Facebook Instagram Youtube Reddit Telegram. If you aspire to be a good manager in any business, this seminal work is a must read. It contains eleven sections: How to Manage an Advertising Agency; How to Get Clients We abhor ruthlessness.
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