But with that being said, I was hoping you guys could help us better understand how you went about constructing your top-line expectations and maybe outline a couple of your key inputs or assumptions? The website's doing well. MIAMI-DADE, Fla. (WFLA) – A multi-car crash in South Florida required an extra set of hands Wednesday morning as crews worked to help remove a driver stuck inside a tractor-trailer. Are you seeing continued strength and what would you expect in for '21? In-store, this includes relevant product assortment and brands, expansion of self-serve Pet Wash locations across 150 to 200 stores and the build out of 50 to 75 additional pet wellness centers. Okay, could you potentially shift more of the sales in that business online, if you're not going to grow the store count to quite as much as you thought -- like you just view a shift or toward the e-commerce side of the business as a way to expand into new markets? And just like I said, number of them under way, I just visited a handful of them in the last week and really excited to have our first batch of them opened in time for the spring season. And we'll know more as we get into spring. This material may not be published, broadcast, rewritten, or redistributed. One important thing that I pointed out in our prepared remarks is, we had tremendous upside and benefit in 2020 from the gross margin side of the business. Now shifting to talk about a few other operational highlights for 2020. And as I said, we're very pleased with our pet business. We do think it's gaining share in the specialty space, and we will continue to support that business in a -- moving forward just at a lower long-term store count target. And so whether it's emails that those new customers get or whether it's digital banner ads, where we're retargeting them -- all those sorts of marketing channels and vehicles are being used to engage with these customers and encourage them to reshop with us. And typically the responses are similar to what any other retailer would have with price and location convenience, having the right product, customer service, those sorts of things that are kind of a dominant criteria for shopping for retail. Before we get started, may I ask you to please turn your attention to our Year-in-Review video that can be seen on our webcast. 4hrs Jazz great Chick Corea dies aged 79 5hrs Bayern Munich beats Tigres 1-0 to win Club World Cup 5hrs Legacy challenges have only grown in scale, intensity: Gen. Naravane Steven Forbes -- Guggenheim Securities -- Analyst. And in addition, obviously, we just have the investments we're making in our team members, the investments we're making in our store experience, the investments we're making in inventory and those sorts of things that drive repeat behavior as well. Additionally, we will be discussing certain non-GAAP financial measures. And we anticipate this year in 2021 -- as we still have some of that extended pandemic demand before we start to cycle into that that there is benefit on less promotion and clearance. Thanks, Hal. Is it safe to dine outdoors at a restaurant? Additionally, as you think about the cadence of 2021, our business performance is expected to be stronger in the first quarter as our comparisons step up starting in the second quarter. And as we progress, we'll continue to update you as we see more visibility as things change. And right now we're seeing the points that Seth mentioned on grains and steel being primary drivers of some inflation at this point. Moving on to SG&A. Good morning. In addition to rolling out industry leading safety protocols, we've also shown our commitment to our team members through appreciation bonuses, increased wages and broader benefits offerings. We participate in a large attractive market. Turning now to our balance sheet, which remains strong. In many cases, these risk and uncertainties are beyond our control. We are very pleased with the growth in the ownership of that -- I mean, the growth in the membership of that program, reaching 19 million members, representing approximately 60% of our total sales. [Operator Instructions] I would now like to introduce your host for today's call, Mrs. Mary Winn Pilkington, Senior Vice President of Investor Relations and Investor and Public Relations for Tractor Supply Company. It's -- in the context of COVID, you've got construction crews that at times will have to quarantine for a couple of weeks if one of the team members on the project test positive. Once out of the tractor-trailer, the driver was airlifted to the main trauma center. Given the time constraints and the number of people who want to participate, we ask that you please limit your questions to one with a quick related follow-up. But even with the strength in Farm & Ranch, and in the pet area, we're seeing some reasonably large chains have trouble, even shut-down within both of those areas. We expect to close 10 to 15 stores in 2021. And our outlook for 2021 and the long-term really anticipates that. So, like we said in our prepared remarks, we're planning for 2021, and there are a number of scenarios. The business end -- the net takeaways were, the business is doing well, but if you look at the broader landscape of pet and where the shifts are coming, where things are growing and you look at the very -- this kind of -- what's playing out in specialty. Hey, thanks, good morning. Couple of things I'll say. Agri infra cess of 30% on kabuli chana, 10% on peas, 50% on bengal gram/chick peas, 20% on lentil (mosur); 5% on cotton imposed in Budget. So we want to manage to a reasonable operating margin to continue our opportunity to gain market share. This is above our recent run rate as we accelerate our investments in the business. The first quarter of 2021 is forecast to have the highest comp performance of the year and correspondingly, the highest operating profit growth rate. To date, while still very early in the first quarter, we continue to see strong sales momentum in the business. Karen Short -- Barclays Investment Bank -- Analyst. With our strong performance in 2020 and the current momentum in our business, the team at Tractor Supply is excited about the Life Out Here Strategy. For Tractor Supply, this included purchases such as outdoor recreation living like U-TVs and outdoor fire pits along with all those indoor projects and minimizing their homes and equipment. un iv e rsit y o f vi r g i n i a dar d en s c h o o l o f b u s i n es s. w in ter 2 0 2 1. th e darden report. Would you have an inflation benefit factored into comp and if so, could you provide that for us? First, incremental costs related to the COVID-19 pandemic. While still very early with both of these projects, we continue to be very excited about the sales trends we're seeing from the first tranche of Fusion remodels and Side Lot transformation projects. The search began Friday morning when a boater rescued a Jamaican national who said six others were with him when their vessel overturned on Wednesday 23 miles offshore from Fort Pierce. Â. © 1998 - 2021 Nexstar Inc. | All Rights Reserved. And then, maybe Hal one for you. COVID-19 related incremental costs were approximately $33 million in the quarter and that compares to our estimate of $15 million to $20 million going into the quarter, which resulted from an unexpected resurgence of COVID-19 cases late in the year. Kurt Barton -- Executive Vice President, Chief Financial Officer and Treasurer. But it's a consistent program that we're doing now so -- first time we've done that -- we've been doing that for about six or nine months. Hey, guys, and Mary Winn, thanks for letting the call go on a little bit longer and I'll try to be quick. We recently completed a strategic review of Petsense. My thanks also go out to our supply chain and vendor partners who've done an excellent job supporting our business. Additionally, we plan to remodel 150 to 200 stores with Project Fusion and to execute Project Side Lot in 150 to 200 of our stores. We are -- remain very bullish on the Side Lot project. We're investing in our business through our Life Out Here Strategy. We plan for our spring shipments to arrive earlier than they have historically. So I think the scale that we have in our distribution, systems, the scale that we have in technology, the leverage and scale that we have with our vendors and then of course our advantage of our 42,000 team members, which wake up everyday, looking to provide legendary service, all that just plays well for us. 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The additional costs incurred due to the COVID-19 pandemic included appreciation bonuses to team members across stores and distribution centers, as well as additional labor hours and supply cost dedicated to cleaning and sanitation to enhance the health and safety of team members and our customers. It is a combination of both changes in the store layout and imagery that creates a greater lifestyle impression, and drives space allocation for product assortment. There are more chickens in the world than any other bird. And those customers are shopping with us at repeat rates, that are at kind of all-time highs.