Fund the Future, was the financial plan, in which the company aims to gain liquidity by restructuring the balance sheet and letting go of non-strategic assets. Students are expected to work on this project offline through the progression of the […] Included with this strategy was a financial plan, product plan, and people plan. Two years after unveiling the Go Forward Plan, Continental was at the top of the industry in a number of important performance metrics. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan. Release Date: October 14, 2009. Basically, the "Go Forward Plan" consists of 4 cornerstones namely the Fly to Win, which is the market plan. We have, as examples, a daily one- page newspaper, weekly voicemail messages from Gordon Bethune, a corporate intranet, monthly and quarterly magazines, monthly meetings in Houston where people are invited to talk with Gordon, e-mail, and Go Forward bulletin boards. INSEAD does not discriminate on the basis of race, gender, religion, nationality, ethnic origin, age, sexual orientation or disability. In October 1994, five months after Continental exited its second bankruptcy, Bethune was elevated to CEO and created a Go Forward Plan to return Continental to profitability. Found insideThe third goal of the Go Forward Plan is aimed at employee pride : Make reliability ... Under the guidance of its new president and CEO , Gordon M. Bethune ... In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. Two years after unveiling the Go Forward Plan, Continental was at the top of the industry in a number of important performance metrics. arrival of Gordon Bethune as CEO, who led Conti nen- tal from its "worst to first" position in the airline in- dustry. (Bethune/Huler) Enter the delta state of change. Two years after unveiling the Go Forward Plan, Continental was at the top of the industry in a number of important performance metrics. Two years after unveiling the Go Forward Plan, Continental was at the top of the industry in a number of important performance metrics. Gordon Bethune takes a methodical look at this successful plan turning.a struggling Continental Airlines into one of the best airlines in the country. The significant change was initiated by the implementation of "Go Forward Plan" that utilise steps in Kurt Lewin's three step change model. Found insideBy pinpointing specific areas leaders can focus on and change, this book shows how one leader can effectively change the entire workplace environment-- for the better. Topics addressed include: The 10 Keys to Workplace Excellence. Found inside – Page 6... path to success was drawn up in late 1994 by Chairman and CEO Gordon Bethune and President and COO Greg Brenneman in the visionary Go - Forward Plan . Continental Airlines: The Go Forward Plan Merging American Airlines and US Airways BRADLEY TILDEN'S DILEMMA FOLLOWING THE ALASKA AIRLINES-VIRGIN AMERICA DEAL The Merger of American Airlines and US Airways Continental Airlines I Gordon Bethune at Continental Airlines Continental Airlines-1992 (Abridged), Spanish Version Continental Airlines Flies High with its Real-Time Data Warehouse . Found inside – Page 305It introduced a new logo and color scheme that symbolized the airline's ... CEO Gordon Bethune unveiled his four-point strategic Go Forward Plan designed to ... The called it the Go Forward Plan. From Worst to First outlines Gordon Bethune's triumphs . and pay only $8.25 each, Buy 500 or above Figure 3: Gordon Bethune sharing his experiences in saving Continental Airline (Bethune 1999) Example of Organisation that Fail to Change. The "Go Forward Plan . From Worst to First outlines Gordon Bethunes triumphs about the turnaround hes led at Continental, a perennial basket case thats become an industry darling.-The Atlanta. Publication Date: To reroute the airline financially would require convincing Continental's external stakeholders that the skies were clearing. It is filled with easy to read stories about each step in the process. It describes the period between 2009 and 2015, when a new CEO rescues the company from bankruptcy. Through the continuation of Gordon Bethune's "Go Forward Plan" Continental will continue to prosper for many years to come. The case covers the ongoing Wang family dispute over the inheritance of YC Wang, the billionaire founder of Formosa Plastics Group, one of Taiwan’s most prominent industrial conglomerates, who died in 2008 at the age of 91 without leaving a will. In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. This objective was so critical, Bethune tagged it as one of the major components of his widely acclaimed "Go Forward" plan. The case describes its recovery plan, focusing on (a) the objective of significantly improved performance in time, and (b) the high quality equipment, he said, to convince his cynical and unmotivated employees to execute the plan. GORDON BETHUNE Chairman of the Board and Chief Executive Officer "With the Go Forward Plan, we will continue to be a premier network carrier that outperforms our competitors, to the benefit of our cus-tomers, our employees and our stockholders." In October 1994, five months after Continental exited its second bankruptcy, Bethune was elevated to CEO and created a Go Forward Plan to return Continental to profitability. Gordon Bethune. The messages provided practical information, inspiration, and a feeling of inclusion, as everyone knew everyone else heard the . (1) Illustrate a group incentive system ? Continental's return from "Worst to First" is an airline industry legend thru the arrival of CEO Gordon Bethune. Found insideDraws on real-life stories and figures, including Martin Luther King, Jr. and Steve Jobs, to examine the qualities a good leader requires in order to inspire and motivate people. Bethune, hired away from Boeing to lead the turnaround, in 1995 rolled out a four-point "Go Forward" plan in an attempt to return the airline to respectability. Copyright © 2021 Harvard Business School Publishing. Whether it was Gordon Bethune( United CEO ) and his Go Forward plan or Richard Anderson( Delta Air Lines CEO ) with the Rules of the Road plan. Two years after unveiling the Go Forward Plan, Continental was at the top of the industry in a number of important performance metrics. In October 1994, five months after his second leave Continental bankruptcy, Bethune as CEO was raised and created a Go Forward plan to return to profitability Continental. Also there was an obvious need to prioritize financial management practices. Found inside – Page 130With Gordon Bethune, Continental's chairman and CEO,Brenneman devised the Go Forward Plan,a straightforward strategy focused on four key ... Found inside – Page 232Then Gordon Bethune arrived and shifted the cycle. ... He created a vision for Continental's future, the "Go Forward" plan, that focused on finance, ... The case describes Lee’s theory on this issue, Lee’s behaviour (as seen by both himself and his subordinates), and his subordinates’ reactions. Together, the duo created a strategy dubbed the Go Forward Plan. During his ten-years' tenure, Bethune was credited with the dramatic turnaround of Continental Airlines, which garnered the new reputation as a top-ranking carrier in customer service as . In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. "Wilmore has hit another homerun! This book is a great resource to help all future administrators not only pass the test, but also fully understand the domains and competencies set forth by SBEC. In October 1994, five months after Continental exited its second bankruptcy, Bethune was elevated to CEO and created a Go Forward Plan to return Continental to profitability. Bethune and Greg Brenneman, who was a Continental consultant at the time, conceived and sold the Board of Directors on the Go Forward Plan. N77006 is named for Robert F. Six, the man who purchased the airline from Walter Varney and changed its name to Continental. Can new CEO Gordon Bethune Continental turn around? Continental Airlines: The Go Forward Plan Case Solution,Continental Airlines: The Go Forward Plan Case Analysis, Continental Airlines: The Go Forward Plan Case Study Solution, On the point of its third insolvency, CEO Gordon Bethune inherited an airline in 1994. Two years after the unveiling of the Go Forward plan Continental was at the forefront of the industry in a number of key performance metrics. about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . Found inside – Page 1Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. The must-read summary of Gordon Bethune’s book: “From Worst to First: Behind the Scenes of Continental's Remarkable Comeback”. To put an end to Continental's strategic wandering, Gordon and I introduced the Go Forward Plan to our coworkers. The Go Forward Plan was broken down into four parts: a market plan, a financial plan, a product plan, and most importantly, a people plan. He and Greg Brenneman, who was a Continental consultant at the time, conceived and sold to the Board of Directors the Go Forward Plan. The case describes his reversion plan, focusing on (a) the target Every action had to be considered from the perspective of the average customer. Now chairman and chief executive of Continental Airlines, a Boeing customer, Bethune often pilots 757s and 767s on delivery flights from Seattle to Continental's headquarters in Houston to get speed kicks. The first part was called Fund the Future. his assignment is based on the following case: Gordon Bethune at Continental Airlines, Harvard Business School Publishing Case 9-406-073. This was the exact scenario that Bethune inherited when he took the lead at Continental in 1994. Bethune targeted the need to improve customer-valued performance measures by understanding customer needs and perceptions of Continental. Go Forward Plan. It's a phrase that every pmCO employee knows and was a part of. and pay only $8.00 each. (5 points) 2. Harvard Business Publishing is an affiliate of Harvard Business School. Found insideSeminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A Distinction, RMIT University, course: Leading People and Organisations, language: English, abstract: The strengths and ... Found inside – Page 63... hired a new CEO , Gordon Bethune , who initiproblematic . Failures in implementations are almost invariably ated his four - part “ Go Forward ” plan . What is bankruptcy? 5 pages. Source: Insead Lee Coker believes he must monitor and supervise weaker performers more intensely than managers he perceives to be superior performers. The case explains his turn-around plan, concentrating on (a) the objective to significantly enhance on-time efficiency, and (b) the team-based bonus offer he thought would certainly persuade his demotivated and negative staff members to carry . Under his leadership, a new team of top managers successfully changes the culture of the organization to make it more consumer-focused. Enter Gordon Bethune and the Go Forward Plan The rebirth of Continental began in 1994 when Gordon Bethune took the controls as CEO. Un caso de liderazgo: de cómo un hombre logró "sacar del foso" a una de las más grandes aerolíneas de los Estados Unidos después de casi 10 años consecutivos de grandes pérdidas a través de un plan que llamó: GO FORWARD (IR HACIA ADELANTE). Bethune initiated his "Go Forward" plan that created incentives for employee performance in the effort to improve work efficiency and customer satisfaction. Found insideThis book reveals how leadership evolves through the story of the American airline industry across the 20th century. The strategy was to expand Continental Airlines' target market. Found inside – Page 61With his ' Go Forward Plan ' , ' Fund the Future ' , ' Make Reliability a ... operation but has he forgotten Gordon Bethune , who brought Continental ... © 2021 INSEAD Institut privé d'enseignement supérieur, Continental Airlines: The Go Forward Plan. Key to that success, as part of his Go Forward Plan, was bringing his team together to unite as one and share a common goal. Found inside – Page 83CEO Gordon Bethune and COO Greg Brenneman developed the Go Forward Plan, consisting of the following goals, to turn the airline around: □ Fly to Win by ... . The roots of health literacy can be traced back to the national literacy movement in India under Gandhi and to aid groups working in Africa to promote education and health. That was the human part of the Go Forward plan - how employees, well, work together, and become one company. Case HodgePodge. What was the situation like? It had four interrelated parts that had to be executed simultaneously. Two years after unveiling the Go Forward Plan, Continental was at the top of the industry in a number of important performance metrics. Found inside – Page 211... 170 Bell, Ian, 71 Bethune, Gordon, 88-89, 207 communication, 91 employee appreciation, 90-91 Four-Point Go Forward Plan, 89-90 Beyer, Robert, ... From Worst to First outlines Gordon Bethune's triumphs . Solution: The revival of Continental began in 1994, when Gordon Bethune became CEO and initiated the Go Forward plan, which consisted of four interrelated parts to be implemented simultaneously. In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. Add copies before, Sabena Belgian World Airlines: A Plan of Action, Right Away and All at Once: How We Saved Continental (HBR OnPoint Enhanced Edition), Buy 5 - 10 Found inside – Page 88By the time CEO Gordon Bethune joined Continental in 1994, the airline was dead last in ... His “Go Forward Plan” focused on four main points – Fly To Win, ... It had four interrelated parts that had to be executed simultaneously. . So what did this team of two do? '-The Seattle Post-Intelligencer All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need. In October 1994, five months after Continental exited its second bankruptcy, Bethune was elevated to CEO and created a Go Forward Plan to return Continental to profitability. Found insideVisionary leader Greg Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life. Greg and Gordon made a list with all the problem areas and organized the answers to those problems into their strategy which was called the "Go Forward Plan". This is a copyrighted PDF. It had four interrelated parts that had to be executed simultaneously. . Continental Airlines: The Go Forward Plan Case Study Solution. Found inside... Gordon Bethune, who initiated the now famous 'Go Forward Plan', whose tenets are 'fly to win, fund the future, make reliability a reality and work ... Characterize and discuss the complexity of the situation that Gordon Bethune faced when he joined Continental. Brenneman began his assignment at the company with Gordon Bethune, the newly appointed CEO of the company. He devised a "Go Forward" plan, which consisted of 4 parts. This case examines the turnaround of Aeroflot, a former Soviet carrier, into one of Europe's leading airlines in customer service. He served in the Navy for 20 years. From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . In 1984, Continental filed for this. A key to this turnaround was the Go Forward Plan, which continues to be. Solution The revival of Continental began in 1994 when Gordon Bethune became CEO and initiated the Go Forward plan, which consisted of four interrelated parts to be implemented simultaneously . a plan was put forward, the Go Forward Plan. Found inside – Page 6Contimental's Chairman and CEO Gordon Bethune actually had to call Boeing ... To get the airline out of bankruptcy, Bethune came up with a Go Forward plan. The blueprint has worked . Found inside – Page 96... says Continental chairman of the board and CEO , Gordon Bethune . ... The Go Forward Plan program has succeeded by focusing on the values by AND ... . In October 1994, five months after Continental exited its second bankruptcy, Bethune was elevated to CEO and created a Go Forward Plan to return Continental to profitability. The same working-together culture and Go Forward Plan continue to underlie Continental's success even today. The Scalpel, the Sword The Story of Doctor Norman Bethune is his best-known work. 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