The reality is that their target market is very vast and includes every man who has emotions, who want to be happy, feel beautiful emotions. We’ve become the leading choice for people seeking quick, nutritious meals that the whole family can enjoy. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. Subway, which has more than 26,000 locations in the U.S., is a huge lunch destination. 2.1 Product Product is the company offers the goods-and-services combination to the target market (Kotler Armstrong, 2010). Experiential Marketing . Our business targets are as follows: Company Summary 3.1 Company Owner. Mostly the people ages between that mention ages influence of the number of fans of Subway. Majority of population lies in between these age groups. You May Also Find These Documents Helpful . They offer wider menu and better quality fresh products. Knowing this would make it easier to make decisions concerning products, service and promotion. Subway is a U.S.-based quick service restaurant chain known for its six inch and foot long submarine sandwiches. Targeting Market Subway targets market is for the youngster and adults that age of 16 to 40, although people of all ages and background enjoy the delicious and healthy sandwiches. Attributes and Benefits and Subway’s Target Market One major attribute and benefit of the Subway brand is its ability to provide unique food items to its customers. Please join StudyMode to read the full document . From the beginning, Fred has had a clear vision for the future of the SUBWAY brand. Subway Target Market Essay 1034 Words | 5 Pages. 2.4 Target of the Company . The SUBWAY® brand is committed to making SUBWAY® restaurants and operations as environmentally and socially responsible as possible. Image: flickr-photos/walmart3/ Subway Price/Pricing Strategy: Below is the pricing strategy in Subway marketing strategy: Subway serves its products for higher price than its competitors. Subway Market Research, 114 sivua, 7 liitettä Saimaan ammattikorkeakoulu Lappeenranta Liiketalous, yritysten ja taloushallinnon juridiikka ... To know the target group and its preferences can be a huge advantage. When the Subway Sandwishes Experiential Marketing campaign wound down Inventa had achieved: Over 125,000 exposures; 15,000 unique one-on-one interactions; 8,000 free Subway Sandwich’s enjoyed; 6,000 Subway coupons distributed; Inventa Offers Full Service Experiential Marketing. 2.3 Segmentation and Target Market. 4.3 MARKET SEGMENTATION Demographic The age group of consumers that Subway is targeting are those people who are aware of calories and health. A target market is a group of customers that need your product or services. 3. An alternative to traditional fast food, we offer freshly cut veggies, toppings, protein and freshly-baked bread to create the perfect meal with freshly baked cookies all at a great value! Maybe you're a hair salon marketing yourself to middle-aged men who like sports, or maybe you're a restaurant catering to savvy couples with interest in exotic cuisine. With a target audience of adults ranging from ages 18 to 34, Subway is now targeting those individuals who are looking for fast food that is healthy. Subway’s Promotional Methods Subway, the largest franchise in the world, uses various promotion methods.Subway uses mass selling as their primary way of advertising. About Subway Your local Warren Subway® Restaurant, located at 71 Market Street brings delicious ingredients and mouth-watering flavors in billions of sandwich, salad and wrap combinations to you. By targeting and positioning its brands, Subway® analysis the market pattern and deliver a clear, distinctive message to the potential audience. DID YOU KNOW? There are about 18,000 people living and working in Ashland. 12. They constantly offered wider menu and better quality fresh products from 1996 to 2005. Subway SWOT Analysis; Subway Strengths: Below are the Strengths in the SWOT Analysis of Subway: 1.Worldwide brand recognition and high brand loyalty. Hard work has seen Subway become one of the most successful fast food franchises in Australia (Subway-target market, 2007). By Ronan Shields 17 Jun 2013 6:12 pm. Harry Jacob will be the owner of the new Subway franchise in Hillsborough, California. The limited service restaurant was founded by … A majority of these residents are families of four or more. Subway Target Market: Children and youth from middle and upper class. Subway prepare its sandwiches as per customer’s preferences, in front of them according to their choice. Subway targets market is young adults between age of 16 & 39, although people of all ages and background enjoy the delicious and healthy sandwiches. Subway identified its target market as “Demanding Young People Who Know Their Own Minds”. There is overlap of these segments. About Subway Your local Pascagoula Subway® Restaurant, located at 2316 Market St brings delicious ingredients and mouth-watering flavors in billions of sandwich, salad and wrap combinations to you. Subway's Target Market : Young, Urban, Health Conscious Product : SUBWAY menu offerd a wide variety including salads, pasta, dinners, soups and desserts. So I have discussed coca-cola many times and tried to find out who they target. A target market is a group of people to whom you want to aim to sell. Hygenic food and quick … Age, location, occupation and hobbies are a few of the demographics that make up target markets. Deauville and its surrounding communities are a growing middle-class area with nearly 14,000 residents. If you aim too broad you risk not capturing enough … And also expanded in beverages with ‘Seattle’s best coffee’. Grill’d opened its first store just over a decade ago in 2004 while other leading fast food chains have been in Australia since the 1980s (Domino’s Pizza and Subway) or even earlier.